Canadian food delivery network SkipTheDishes has partnered with Cargo on a marketing plan aimed at improving the company’s B2B relationships across the Great White North, according to a Tuesday (Oct. 5) press release.
“Restaurant owners are quite possibly the most passionate small business owners, and we are thrilled to be working with Skip as their B2B partners, creating strategies and deliverables that will help Skip meet their restaurant partners’ diverse and growing needs,” said Miki Velemirovich, president of Cargo Canada, in the release. “We look forward to helping build value-rich programs and continue to elevate Skip as Canada’s most valued food delivery partner.”
As part of the partnership, Cargo is now working with Skip’s corporate and independent restaurant partners to increase order volumes, find new users and build relationships with potential customers, the release stated. Cargo will also work to guarantee Skip’s restaurant clients are meeting the goals they’ve set for themselves.
“As a proud Canadian brand, we are committed to being the best partner possible for our restaurants,” said SkipTheDishes Director of Partnership Marketing Alanna Rubino in the release. “Cargo’s understanding of restaurant owners as well as the agency’s expertise in business-to-business relationships will help us, and our partners, reach our shared objectives together.”
In other news, Just Eat Takeaway said in August that it’s not interested in partnering with struggling industry competitors to boost its bottom line in the wake of its $7.3 billion deal to acquire Grubhub.
Read more: Just Eat Takeaway Rules Out Mergers With Money-Losing Rivals
Just Eat Takeaway CEO Jitse Groen said during an earnings call over the summer that he is willing to consolidate with similar meal companies, but added it doesn’t “make sense for a leading food delivery business to sell leading businesses” or combine with loss-making rivals.
Those comments came after some Just Eat Takeaway investors questioned the company’s plans to invest in logistics and groceries in addition to its delivery platform.