ContentSquare, an experience optimization platform for online and mobile businesses, announced Tuesday (Oct. 18) the completion of $20 million in Series B funding. The capital investment by Highland Europe will support ContentSquare’s global expansion and attract new talent to advance the company’s vision.
In a press release, ContentSquare said it captures online and mobile behaviors to measure user experience, increase engagement and improve conversion rates. ContentSquare empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase. Using artificial intelligence to provide automatic recommendations, ContentSquare’s easy-to-use and unique performance indicators ensure all teams in an organization can easily make data-driven decisions.
The platform collects over 1 trillion user mouse movements, screen touches and interactions to segment visitors based on intention and behavioral patterns. Recognized by Gartner in 2014 as one of the “most innovative eCommerce vendors in the world,” ContentSquare differentiates from competitors by providing its clients with daily tips from an AI-powered bot, allowing clients to make immediate, high-impact changes to their sites and apps that help drive sales.
“Our revenue has grown 20-fold in the past four years. This momentum and strength supports our ambition to become the world leader in our field and ability to offer a successful, user-friendly solution that can be operated in only a few clicks,” said Jonathan Cherki, founder and CEO of ContentSquare, in the press release. “Our clients want to see measurable conversion rate results. ContentSquare provides these results and even allows individual team members to measure their own contribution to the sales increase. This funding confirms the relevance and need for a platform like ContentSquare in the market.”
The company noted the advanced and predictive analytics market is estimated to be valued at over $3 billion by 2018.