The resort said it will leverage Wonder’s solution to create, track and measure digital incentives and rewards to maintain its engagement and redemption results. In using Wonder, Mammoth Mountain will look to deliver a valuable customer experience and gather new data and insights about customers and their spending behaviors.
“Our card-linked gifting platform makes sending, redeeming and tracking digital promotions and rewards fast and easy without the requirement of staff training, POS integration or change in consumer behavior,” Keith Smith, president of Wonder Technologies, said in a press release. “For organizations like Mammoth with multiple, varied on-site properties, this provides an incredible amount of flexibility to drive engagement and, ultimately, revenue, while enhancing the consumer experience and brand reputation.”
Earlier this year, Smith took part in an episode of PYMNTS’ The Matchmaker Is In series, joining hosts Karen Webster and David Evans, economist and author of “Matchmakers: The New Economics of Multisided Platforms,” to discuss the pitfalls of card-linked offers and how Wonder is using the power of gifting to overcome them.
When retailers look at their consumer base, Smith said there are many things that come to mind from a marketing perspective, such as how to get more customer spend, how to make customers more loyal, the development of brand advocates and reaching the social networks of those consumers.
It’s his belief that digital gifting and incentives can address these concerns.
Wonder is out to expand what it really means to gift, which is how Smith said he and Wonder plan to take gifting to the next level, while also “helping card-linked technology to become what we all set it out to be five years ago.”
With the help of Wonder’s digital gifting and incentives platform, Mammoth Mountain confirmed that it has experienced significant results: 63 percent of customers redeemed an offer sent to them within three days, guests spent 4.4 times the value of the incentive on average and the overall campaign return on investment was 430 percent.
“Wonder’s unique ability to use digital gifts to offer customers something valuable, while providing clear and attributable success metrics, was very compelling to us,” Erik Forsell, chief marketing officer of Mammoth Resorts, stated. “With Wonder, we were able to seamlessly roll out attractive incentives that drove traffic during a traditionally slow time and garnered data about our visitors’ preferences and their spending habits. We were impressed by the overall traction in such a short period of time and look forward to leveraging the Wonder platform for new digital incentives and rewards across our family of resorts.”