The U.K.-based, direct debit company revealed that DocuSign customers will now be able to access the GoCardless platform through Zuora, enabling customers throughout the U.K. and Europe to select Bank / Direct Debit as an alternate payment option. DocuSign customers will also be able to fully automate its recurring billing, collections, quoting, revenue recognition, and subscription metrics.
“In the current booming subscription-based economy, American businesses are increasingly looking for a better way to take international recurring payments,” Hiroki Takeuchi, CEO of GoCardless, said in an emailed press release. “While credit and debit cards have been the go-to option, these have proven to be costly, cumbersome, and outright antiquated for cross-border recurring transactions. This is why an increasing number of U.S.-based businesses, such as DocuSign, TripAdvisor and SurveyMonkey, have chosen GoCardless. Our platform takes the pain out of the recurring payment processes for businesses — eliminating unnecessary customer churn from payments and significantly reducing transaction costs. I am thrilled to have DocuSign as a new customer, and anticipate many more U.S.-based global businesses to turn to GoCardless to solve their recurring payment needs.”
Current data shows that a quarter of DocuSign’s new customers in the U.K. and Europe choose to pay with direct debit through GoCardless. And in the U.S., research shows that direct debit is the second most popular payment method for B2B-based online subscriptions, regular business bills and invoices, and installment plans.
In addition, failure rates for direct debit are typically four times lower than that of credit cards, while automated payment structures through direct debit drastically reduce late customer payments.
“We want our global customers to have access to simple and easy payment methods when purchasing DocuSign,” said Robin Joy, SVP of Digital, Demand & Web Sales at DocuSign. “We’re delighted to be working with GoCardless to offer bank debit as a payment option throughout the U.K. and Europe to ensure customers are able to complete quick and easy transactions with DocuSign.”