What’s more exciting than scoring a hole-in-one at Pebble Beach? Buying the celebratory beer with Mastercard, apparently.
The card network announced Thursday (Feb. 8) that it had joined Pebble Beach Resorts’ brand partner portfolio as its Official Payment Technology Provider, with the goal of providing VIP cardholder access and experiences at the resorts’ golf courses, spa, restaurants and retail stores.
That unlocks unique benefits and “Priceless” experiences at the resorts. The card network plans to introduce innovative payment technology at resort amenities, including the hotels, shops, spa, restaurants, 17-Mile Drive, Pebble Beach Golf Academy and (obviously) golf courses, in addition to VIP access to events like Pebble Beach Food & Wine.
It’s all part of Mastercard’s “Start Something Priceless” campaign, which centers on empowering people to follow their dreams. Money can’t buy happiness, but it can be used to pursue passion and purpose and to contribute something meaningful to one’s own life, the wider community and the world at large.
The movement started in January at the Mastercard House, an experiential retail and concert environment in New York City. The venue hosted a “Start Something Priceless” GRAMMY Awards preview event for media and influencers before opening the space to the public through Jan. 27.
Inspiration is the aim of the campaign. It is a call to action, already embodied in events and experiences such as the Arnold Palmer Invitational, MLB All Star Game and Priceless Causes with Stand Up To Cancer.
Visiting Pebble Beach is already a once-in-a-lifetime experience for many guests of the resort – indeed, that’s exactly what Pebble Beach says it strives to provide. What more could such an experience possibly need? Golf is a passion, Mastercard said in a press release, and therefore an experience that deserves to be enhanced to the max.
“Our Start Something Priceless movement is centered on empowering people in their pursuit of passion and purpose – golf being one of those passion points,” said Andres Siefken, executive vice president, North America marketing and communications, Mastercard.