The store marks the last stop on ModCloth’s IRL (in real life) tour, which highlights products from local vendors.
“Yesterday was our most exciting opening day so far,” Lindsay Hassel, lead stylist at ModCloth, told PennLive. “It’s been going amazing. Everybody is so excited to come out and meet everybody and see everything in person. There’s a lot of squealing and screaming and some crying.”
ModCloth opened its first brick-and-mortar store in San Francisco, which remained opened for eight months, and then followed that up with stints in Austin, Washington, D.C., and Portland, Oregon, before finishing up in Pittsburgh.
PennLive reported that it takes about three days and 10 staffers to set up each ModCloth location before it can open.
“We definitely see this re-emergence of all these customers that have been shopping with us forever, but they get this whole new experience,” Elika Sudo, retail operations specialist at ModCloth, told PennLive.
Local products available at the Pittsburgh store include shirts from Steel City, Moon Pine wooden jewelry, The Amateur Naturalist terrarium kits, No Sleep Boutique pet bow ties and Anther Candle Company jarred candles.
The store’s also have customized décor.
“We have a mural at every location, and we get someone from the neighborhood to do it,” according to Sudo. “This time, we got someone who works at our company.”
ModCloth’s Pittsburgh store will remain open through Sept. 27; the fashion retailer has not announced plans to open pop-up stores in any other location but has not ruled it out either.