Daily Data Dive: Majority of Consumers May Know More Than Store Associates

Shift In Consumer Expectations

With smart devices in the hand of nearly every consumer, it’s hard to debate the fact that store associates may not know as much as those they’re serving.

Research from Tulip Retail shows a majority of consumers believe they have an upper hand on retail knowledge when it comes to in-store shopping.

Here are the numbers:

83 percent | Amount of consumers who believe they’re more knowledgable than store associates

79 percent | Amount of consumers giving retail employee store knowledge high importance

64 percent | Consumers who say physical stores will be important to the future of shopping

77 percent | Consumers who believe physical stores importance is in the ability to try out products

63 percent | Consumers that prefer to shop in-store and online

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