According to Well+Good, the treatments will be the center of CVS’ new BeautyIRL store concepts. Some of the services that will be available include blowouts, dry styling, braids, a 30-minute makeup refresher, skin services and manicures. Each service is expected to cost between $30 and $45.
Glamsquad is already available in four CVS BeautyIRL locations in Florida, Connecticut and Massachusetts, and additional locations are scheduled for 2019. Customers can either walk-in for a treatment or book an appointment in advance.
In addition, NewBeauty reported that the BeautyIRL stores will feature a “Mini Must-Have” boutique where customers can put together a personalized bag filled with miniature beauty products, as well as a “Test-and-Play Hygiene Bar” where guests can safely test out products.
BeautyIRL is one way CVS is looking to attract customers to its brick and mortar stores. Earlier this month, it was reported that even though CVS had fewer customers buying products at physical locations, the retailer still posted better-than-expected second-quarter earnings, with adjusted earnings per share (EPS) of $1.69 and revenues of $46.7 billion compared to analysts’ estimates of $1.61 and $46.4 billion respectively.
CVS CEO Larry Merlo said, “The strong revenue, adjusted EPS, gross and operating margins, along with cash flow generated in the quarter, were the direct result of our team’s ability to increase prescription growth by expanding relationships with [pharmacy benefit managers] and health plans, as well as our ongoing streamlining efforts and innovation.”
There are also reports that the drugstore chain is looking to offer a telemedicine health solution through a smartphone app for medical issues that are simpler to diagnose.
“At CVS Health, we’re committed to delivering high-quality care when and where our patients need it and at prices they can afford,” CVS Health’s chief medical officer, Troyen Brennan, said.