Retail

IHOP Is Back On Pancakes

Order has returned to the universe, balance has returned to the force and the world makes sense again.

The International House of Pancakes is back, as the experiment of International House of Burgers has come to an end.

The restaurant, famous for its breakfasts, flirted with becoming IHOB as an attempt to promote its burger offerings. But thankfully for eaters of the most important meal of the day, the experiment/publicity stunt has drawn to a close.

IHOP posted on its @IHOb Twitter account, which completely took over for @IHOP during the name change, that it has now returned to its original moniker. “We really appreciate the burgerin’ loyalty, but we’re back to @IHOP again,” the chain announced via Twitter. “We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).”

The IHOP website has also removed the IHOb logo and replaced it with the usual IHOP version.

And now that pancake days have returned, the promotion machine is spinning in a new direction. The time has come to push the 60th anniversary pancake sale.

IHOP did garner a lot of free publicity from the burger switcheroo – and they got even more for switching back.

And, of course, the company drew more Twitter shade because it is 2018 and that is just the way it goes. Rival restaurant chains were particularly savage in their dragging. Wendy’s, Waffle House and Denny’s were particularly on point. One fan asked Wendy’s to “PLEASE WEIGH IN ON IHOP LYING TO ALL OF US!!! IHob was a joke!”

Wendy’s response? “Of course it was.”

IHOb may be gone, though according to the brand, it will not be forgotten entirely. A spokeswoman told CNET in June that a touch of IHOb will remain throughout the summer as the chain continues its sojourn into burgers.

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