Retail

Nordstrom Partners With Casper For Latest Pop-Up Store

Nordstrom

Pop-In@Nordstrom has partnered with Casper, the global sleep company, to launch a pop-up store.

Sleep-In@Nordstrom featuring Casper launched on July 13 in select Nordstrom stores and online. It will be open until August 26.

“Sleep and wellness is such an important part of our lives, and we wanted to create a unique destination devoted to helping our customer find everything they need to achieve the best rest and relaxation possible,” Olivia Kim, Nordstrom vice president of creative projects, said in a press release. “Pop-In@Nordstrom is all about introducing our customers to the best of what’s out there, and we are excited to partner with a like-minded brand like Casper that leads with innovation and a strong customer experience.”

The store will feature the original Casper mattress, the Casper Wave mattress designed with ergonomic technology, Casper’s soft and supportive pillow, crisp and cool sheets, and even a dog bed made specifically for consumers’ four-legged friends. It will also exclusively launch the company’s newest sleep offering, Casper Airy Linen Sheets.

In addition, Sleep-In@Nordstrom will feature an assortment of home and wellness essentials curated by Kim and her team, including energizing supplements, skincare, accessories, edible wellness, pajamas and restful technology.

“Casper was founded to elevate sleep as a pillar of wellness,” said Neil Parikh, co-founder and COO at Casper. “In partnership with Nordstrom, we’re able to bring better sleep to even more people through the Pop-In@Nordstrom innovative retail experience.”

Launched in October 2013, Pop-In@Nordstrom is an ongoing series of themed pop-up shops that changes every four to six weeks to offer a new shopping experience and new, often exclusive merchandise. Pop-In is either a shop curated around a theme featuring brands across different product categories, or a partnership with a single brand to bring “the world of” to customers.

Sleep-In@Nordstrom featuring Casper is available in nine Nordstrom locations: Bellevue Square, Bellevue, Washington; CF Pacific Centre, Vancouver, British Columbia; CF Toronto Eaton Centre, Toronto, Ontario; Domain Northside, Austin, Texas; Downtown Seattle, Seattle, Washington; Michigan Avenue, Chicago, Illinois; NorthPark Center, Dallas, Texas; South Coast Plaza, Costa Mesa, California; and The Grove, Los Angeles, California.

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