Peloton’s Marketing Head to Take Job at Design Software Firm Autodesk

Peloton Interactive’s global head of marketing, communications and memberships, Dara Treseder, will reportedly be leaving the firm after several other leaders of the company have done the same. 

Treseder joined the company in 2020 and will be leaving Oct. 4, The Wall Street Journal reported Monday (Sept. 26). 

Peloton is now seeking to add its first chief marketing officer, a move that suggests Peloton CEO Barry McCarthy plans to rearrange the C-suite roles at the company, according to the report. 

PYMNTS has reached out to Peloton for comment. 

Treseder will join design software provider Autodesk as chief marketing officer on Oct. 14 and will oversee its global marketing, brand and communications, demand generation and education business teams, Autodesk said Monday in a press release. 

“Autodesk helps millions of people design and make a better world for all,” Treseder said in the release. “I am greatly inspired by its bold mission, inclusive culture and authentic values.” 

Autodesk Chief Operating Officer and Executive Vice President Steve Blum said in the release, “With her experience leading companies through transformation and driving high impact, creative digital marketing campaigns, Dara will be instrumental in helping Autodesk deliver the world’s leading design and make platform to our customers.” 

Treseder’s upcoming move from Peloton was preceded by the August departure of Peloton’s head of compliance, Lance Lanciault, and the Sept. 12 announcement that the company’s co-founders — Chairman John Foley and Chief Legal Officer Hisao Kushi — were stepping down from their roles. 

Read more: Report: Snapchat Parent Snap Adds Ex-Peloton Compliance Head 

Less than 24 hours after Peloton’s announcement that two co-founders had left the company, the connected-fitness pioneer unveiled a new nationwide rental program to substantially reduce the cost to new users. 

Read more: Peloton Embraces Rental Model After Founders Exit 

The rental program “allows consumers who have been interested but have yet to purchase, the opportunity to rent the Bike/Bike+ for a low monthly fee that includes the cost of an All Access Membership,” Peloton said at the time in an announcement.