NEW DATA: What Seven In 10 Consumers Want From Their Disbursements
Disbursement Satisfaction Index – March 2019
“Pay me now” and “this is how I want to receive those funds.” Those are the marching orders consumers now give businesses that owe them money. The latest Disbursement Satisfaction Index presents a study of 2,000-plus American consumers about their satisfaction with disbursement methods when getting paid on demand, collecting rebates from merchants or receiving loan proceeds from financial institutions. Required reading — but only if the goal is to put the consumer in the center of one’s disbursement strategy.
Inside the March Study
- 46.7%: Share of consumers who want to receive their funds by direct deposit into their bank accounts
- 72.9%: Portion of consumers who think that it’s “extremely” or “very” important for them to have a choice in how they receive disbursements
- 15.3 million: Portion of customers who receive disbursements via gift cards, and none of them chose that method
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