How Traditional Banks Are Competing With Digital-First Challengers

Inflation Gives Banks Opening to Become Consumers' Trusted Financial Adviser, Says Truist 

How Traditional Banks Are Competing With Digital-First Challengers

Nearly three quarters of consumers say they’d like their bank’s help to better manage their monthly budgets – an opportunity that Truist’s Sherry Graziano and Ken Meyer say paves the way for banks to become their digital-first personal financial advisers. Read about it in “Digital-First Banking Tracker®,” a collaboration with NCR.

Inside the February Tracker

  • Truist executives Sherry Graziano and Ken Meyer offer insider takes on the bank’s innovation engine, driving targeted digital capabilities when and where customers demand them.
  • Banking customers are shifting loyalty in the Asia-Pacific region as FinTechs and digital-first competitors gain market share.
  • In many ways, traditional banks have the advantage over digital challengers, but they must engage in the right approaches and partnerships to achieve digital success.

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