Monetizing Digital Intent

Monetizing Digital Intent

AI, Behavioral Analytics Help Online Businesses Stop Fraud, Find Good Customers

It’s tough for online businesses to tell good clients from bad during account opening, but artificial intelligence (AI) and behavioral analytics can eliminate some of the guesswork, says Kostas Noreika, co-founder of FinTech firm Paysera. In the Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Noreika discusses how the technologies help curb fraud and find great customers.

Inside the November Tracker

  • An interview with Kostas Noreika, co-founder of the FinTech company Paysera, on how AI and behavioral analytics are essential to fighting fraud and improving the customer experience amid accelerated digitization
  • The latest developments in behavioral analytics, including how U.S. consumers lost $56 billion to identity fraud in 2020 and why 53 percent of online retailers focus on fraud prevention, regardless of its impact on the customer experience
  • A Deep Dive analyzing how businesses can incorporate behavioral analytics into authentication practices to better address fraud concerns, reduce false positives and increase profit margins

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