Monetizing Digital Intent

Monetizing Digital Intent

Report: Behavioral Analytics Curb Online Friction Without Compromising Security

Firms are all too often forced to sacrifice the customer experience in the name of boosting fraud prevention, but who says you can’t have it both ways? In the Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Gaurishankar Gopalakrishnan, head of fraud at Mission Lane, makes the case for behavioral analytics as the best way for companies to stifle fraud without risking customer abandonment.

Inside the August/September Tracker

  • An interview with Gaurishankar Gopalakrishnan, FinTech Mission Lane’s head of fraud, on tapping behavioral analytics to provide secure fraud detection without compromising smooth customer experiences
  • The latest behavioral analytics developments, including why 59 percent of adults expect to spend less than five minutes setting up new accounts and why 83 percent of customers would leave a website because of complex login processes
  • A Deep Dive analyzing how behavioral analytics can reduce customer friction and cart abandonment

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