Monetizing Digital Intent

Monetizing Digital Intent

Traditional loan metrics often leave out individuals with low credit scores who are otherwise financially sound, but behavioral analytics can give lenders a better idea of whether they are truly capable of making good on their payments. In the Monetizing Digital Intent Tracker, OppFi CEO Jared Kaplan explains how behavioral analytics tools that examine customers’ data entry methods can help assess credit risk and improve loan access.

Inside the May/June Tracker

  • An interview with Jared Kaplan, CEO of FinTech OppFi, on using behavioral analytics to streamline the lending decision process to weed out fraud and determine creditworthiness
  • The latest behavioral analytics developments, including Neuro-ID and Alloy’s partnership on a new analytics solution for banks and why customers are listing behavioral analytics as one of their top three security methods
  • A Deep Dive analyzing how false positives and customer friction hamper authentication initiatives as well as how behavioral analytics can close the gap between security and seamlessness

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    Monetizing Digital Intent