Monetizing Digital Intent January 2022 - Explore behavioral analytics' role in helping businesses prevent new account fraud

Monetizing Digital Intent: Using Behavioral As A Service To Drive Top-Line Growth

Digital DNA Helps Online Lenders Make New Account Fraud an Old Problem

Stolen identities are available for as little as $8 on the dark web, making new account fraud more commonplace and usernames and passwords an ineffective authentication tool. In the Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Paul Zhang, chief technology officer at Avant, discusses how behavioral analytics can provide a potent defense against new account fraud.

Inside the January Tracker

  • An interview with Paul Zhang, co-founder and chief technology officer at FinTech Avant, about how behavioral analytics can prevent new account fraud and improve the customer experience
  • The latest behavioral analytics developments, including why 59% of adults expect to spend less than five minutes setting up new accounts and why 83% of customers would leave a website due to complex login processes
  • PYMNTS Intelligence analyzing how behavioral analytics can reduce customer friction and cart abandonment

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Monetizing Digital Intent