Monetizing Digital Intent

Monetizing Digital Intent

Behavioral Analytics Pulls Double Duty On Fraud Prevention, Customer Conversion

Taps and swipes signal whether an online visitor is a fraudster or a legit customer struggling to complete a transaction. In this month’s Monetizing Digital Intent Tracker, Harris Chen, senior product manager at identity decisioning platform Alloy, says that behavioral analytics do both — prevent fraud and boost conversion by pinpointing where consumers abandon and why.

Inside the June Tracker

  • An interview with Harris Chen, senior product manager at Alloy, on how behavioral analytics can help FIs battle rising digital fraud while keeping banks’ customer experiences smooth and boosting conversion in the process
  • The latest behavioral analytics developments, including why 40 percent of consumers have grown more concerned about their online privacy in recent months and how 74 percent of banks have witnessed increases in cybercrime since March of last year
  • A Deep Dive analyzing how behavioral analytics can improve conversion rates by limiting fraud prevention-related obstacles and identifying dropout points in the checkout experience

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