Monetizing Digital Intent February 2022 - Learn how behavioral analytics can factor into businesses' multilayered fraud prevention strategies

Monetizing Digital Intent: Using Behavior As A Service To Drive Top-Line Growth

Behavioral Analytics Takes Center Stage When Fighting Synthetic ID Fraud

Synthetic identity fraud and phishing scams are growing in complexity and scale, and companies can no longer rely on a single line of defense to keep them in check. In this month’s Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Harris Chen, senior product developer at identity decisioning platform Alloy, discusses how behavioral analytics can play an integral role in helping businesses round out their fraud prevention strategies.

Inside the February Tracker

  • An interview with Harris Chen, senior product developer at identity decisioning platform Alloy, about how behavioral analytics can play an integral role in helping businesses round out their fraud prevention strategies
  • The latest behavioral analytics developments, including why 30% of online users have suffered security breaches due to weak passwords and how the average data breach over the past seven years went undetected for more than 250 days
  • A Deep Dive analyzing challenges that organizations face when deploying authentication measures piecemeal and why behavioral analytics can form a critical facet of a multilayered customer verification system

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