Monetizing Digital Intent - February/March 2022 - Explore how businesses are using behavioral analytics to sort legitimate users from synthetic identity fraudsters

Monetizing Digital Intent: Using Behavior As A Service To Drive Top-Line Growth

Behavioral Analytics Helps FIs Spot Fraudsters Posing as Legitimate Businesses

Fraudsters create synthetic identities to impersonate legitimate businesses and can bust out with thousands of dollars in credit before being caught. In this month’s Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Angie Dobbs, VP of fraud and risk at financial software company Wave, explains how behavioral analytics can uncover when synthetic identities are in play before they cause harm.

Inside the February/March Tracker

  • An interview with Angie Dobbs, vice president of fraud and risk at financial software company Wave, about how behavioral analytics can minimize the threat of synthetic identity fraud
  • The latest behavioral analytics developments, including how 67% of companies experienced some sort of external fraud in the past year and why the amount of personally identifiable information (PII) circulating the web has grown by 150% in the past two years
  • PYMNTS Intelligence analyzing the effects synthetic identity fraud can have on organizations and how behavioral analytics can be a potent weapon against it

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Monetizing Digital Intent