monetizing digital intent artificial intelligence digital fraud prevention

Monetizing Digital Intent

Behavioral Analytics Keeps Onboarding Secure Without Booting Good Customers

Fighting fraud starts with securely onboarding new customers, but overly stringent measures often yield false positives, lower conversion rates and other bad outcomes. In this month’s Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Manik Chawla, chief risk officer of credit card provider Petal, explains how behavioral analytics safeguards the onboarding experience without blocking or locking out legitimate users.

Inside the October/November Tracker

  • An interview with Manik Chawla, chief risk officer for credit card service provider Petal, about how behavioral analytics can reduce fraud and onboarding friction for businesses and their customers
  • The latest developments in behavioral analytics, including why 94 percent of European checkouts have several errors and how 68 percent of companies plan to integrate digital solutions to improve transaction completion rates
  • A Deep Dive analyzing how behavioral analytics can improve customer satisfaction by decreasing false positives and creating a smoother onboarding experience

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Monetizing Digital Intent