Monetizing Digital Intent

Monetizing Digital Intent

Intuit On The Two-Pronged Advantages Of Deploying Behavioral Analytics

Biometrics can bog customers down by requiring extra input, but behavioral analytics can offer a secure, yet zero-friction experience. In this month’s Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Matthew Allan, chief risk officer at financial software giant Intuit, discusses how the company taps behavioral analytics to both streamline customers’ experiences and avoid lumping them in with fraudsters.

Inside the July/August Tracker

  • An interview with Matthew Allan, chief risk officer at financial software giant Intuit, on how behavioral analytics can address the shortcomings stemming from data-based authentication methods like biometrics
  • The latest behavioral analytics developments, including new biometric privacy legislation in South Carolina and why more than 80 percent of corporate data breaches start with compromised credentials
  • A Deep Dive analyzing how behavioral analytics compares to biometrics when it comes to security and user privacy

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