Monetizing Digital Intent

Monetizing Digital Intent

Insurance providers must confront the formidable task of combating fraud without causing undue friction to offer smooth and secure customer transactions. In the Monetizing Digital Intent Tracker, Stothard Deal, vice president of insurance solutions at TransUnion, explains how deploying behavioral analytics can give insurers deeper insights into the frictions legitimate customers face and flag activities indicating fraud is in play.

Inside the April Tracker

  • An interview with Stothard Deal, vice president of insurance solutions at TransUnion, on how behavioral analytics can pull double duty by helping businesses prevent fraud and reduce checkout abandonment
  • The latest behavioral analytics developments, including how it is being deployed to counter the growing fraud threat and how this technology is being used in other customer-facing applications like loan approvals
  • A Deep Dive analyzing how the pandemic has accelerated consumers’ and fraudsters’ shifts toward digital channels and how behavioral analytics can allow companies to seamlessly verify potential customers and stop bad actors in their tracks

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    Monetizing Digital Intent