Order To Eat January 2022 - Explore how restaurants can offer promotions and loyalty programs to keep up with aggregators

Smoothie King’s Strategy to Win Back Customers From Aggregators

Order To Eat Tracker® – January 2022

Aggregators: Can’t live with them, can’t live without them. QSRs are more focused now on how to use them to add incremental revenue while at the same time developing a direct relationship with customers. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Smoothie King’s Dan Harmon takes us inside their strategy.

Inside the January Tracker

  • An interview with Dan Harmon, president and chief operating officer of Smoothie King, on how integrating technology has helped the organization enhance its reach and provide customers with frictionless experiences
  • Recent headlines from the order to eat space, including how 61% of restaurant customers reported ordering takeout or delivery once a week in 2021 and why delivery sales are expected to grow 17% annually through 2025
  • A Deep Dive into how restaurants are harnessing delivery technology to grow loyal customers, keep pace with aggregators and stay in the delivery game

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