Order To Eat Tracker® – September/October 2021

A Serving Of Data Analytics Helps Personalize Rewards, Drive Redemption at Capriotti's

Order To Eat Tracker® – September/October 2021

Restaurant customers are no longer bound to one ordering channel, which means their rewards shouldn’t be either. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Jane McPherson, senior vice president of Capriotti’s Sandwich Shop, discusses how the fast casual chain leverages data analytics to customize its reward incentives and deliver them on the right channel to boost redemption.

Inside the September/October Tracker

  • An interview with Jane McPherson, senior vice president of marketing for fast casual chain Capriotti’s Sandwich Shop, on how data analytics and omnichannel marketing initiatives can help restaurants foster customer loyalty
  • Recent headlines from the order to eat space, including Chipotle’s rollout of a new loyalty feature that gamifies rewards and why takeout customers using loyalty programs spend double what other customers spend on average
  • A Deep Dive examining the key drivers behind the rapid rise of restaurant loyalty programs, how consumers want to engage with these offerings and how restaurants are using them to foster brand loyalty and engagement

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