Order To Eat Tracker® – January 2021

Red Robin Turns Onboarding Data Into A 'Day One' Personalized Loyalty Experience

Order To Eat Tracker® – January 2021

Quick-service restaurants (QSRs) are overlooking a key piece of the data-gathering process that could enrich customer loyalty: onboarding. In this month’s Order-To-Eat Tracker, Jonathan Muhtar, executive vice president and chief concept officer at Red Robin, explains how collecting customer information like birthdates and food preferences during onboarding can help deliver personalized rewards experiences from day one.

Inside the January Tracker

  • An interview with Jonathan Muhtar, executive vice president and chief concept officer at Red Robin, and Cyrus Kelley, the chain’s vice president of consumer insights and loyalty, on how analyzing customer data and offering tailored rewards can keep customers loyal and prompt them to spend more on orders
  • The latest order to eat developments, including how 68 percent of restaurateurs plan to boost technology spending by 2025, and how QSRs experienced more robust holiday gift card sales than fine dining restaurants
  • A Deep Dive analyzing how customizable rewards programs can help restaurants significantly boost sales and retain customers during the pandemic and beyond

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