Order To Eat Tracker® – March 2021

El Pollo Loco Fires Up AI To Personalize Loyalty Rewards

Order To Eat Tracker® – March 2021

With 84 percent of consumers spending their money on merchants that personalize their offerings, it’s no wonder why quick-service restaurants (QSRs) are eager to give their loyalty programs a personal touch. In the Order To Eat Tracker, Andrew Rebhun, vice president and digital officer at El Pollo Loco, explains how restaurants can tap artificial intelligence to personalize their rewards experience for consumers of all ages.

Inside The March Tracker

  • An interview with Andrew Rebhun, vice president and digital officer at El Pollo Loco, on how the Mexican-style grilled chicken chain uses artificial intelligence to personalize its rewards program, enhance customer spending and foster loyalty
  • The latest order to eat developments, including a new digitally focused loyalty offering from Burger King and why 64 percent of millennials say takeout and delivery are essential to their dining lifestyles
  • A Deep Dive analyzing the ordering and payment preferences of consumers across different demographics and how loyalty programs can help restaurants drive customer spend

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