Order To Eat Tracker® – April 2021

Aloha Poke Makes Contactless Payments Key To Customer Satisfaction

Order To Eat Tracker® – April 2021

The pandemic is making cash all but a nonstarter for today’s no touch customers – and restaurants that can’t deliver touchless payments will find themselves in hot water. In the Order To Eat Tracker, Chris Birkinshaw, CEO of poke bowl chain Aloha Poke Co., explains why the rapid shift to cashless transactions has made contactless offerings imperative.

Inside The April Tracker

  • An interview with Chris Birkinshaw, CEO of Aloha Poke Co., on how the poke bowl chain has observed a pandemic-driven shift to cashless transactions as well as the challenges it is working to overcome in the competitive branded mobile ordering space
  • The latest order to eat developments, including why 40 percent of American restaurant customers plan to maintain their digital ordering and payment behaviors once the pandemic eases and how 286,000 restaurant and bar employees were hired in February
  • A Deep Dive analyzing restaurant customers’ payment habits as they shift away from cash and how technology investments will play a key role in maintaining long-term loyalty

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