How the C-Suite Fights Uncertainty With New Workflows and Analytics Tools

How the C-Suite Fights Uncertainty With New Workflows and Analytics Tools
How the C-Suite Fights Uncertainty With New Workflows and Analytics Tools
December 12, 2024  |  Innovation

Uncertainty for a middle-market business means facing unpredictable market conditions and fluctuating demand. This can complicate decision-making, increase risks and challenge long-term strategic planning. Middle-market...

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Cash Flow Shortages Drive Consumers’ BNPL Usage
Cash Flow Shortages Drive Consumers’ BNPL Usage
December 11, 2024  |  Consumer Payments

Consumers’ choice of payment method depends on factors such as their cash flow situation and access to credit products. For example, consumers facing cash flow...

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How SMBs’ Cash Flows Dictate Their Credit Options
How SMBs’ Cash Flows Dictate Their Credit Options
December 10, 2024  |  SMBs

Small to mid-sized businesses (SMBs) tend to have revenues and cash flows that are less consistent than their larger counterparts. As a result, they often...

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Novel ID Verification Technologies in Stadiums Can Change the Game Beyond Sports
Novel ID Verification Technologies in Stadiums Can Change the Game Beyond Sports
December 10, 2024  |  Identity theft

At major stadiums and venues, the game or concert is only part of the battle, as organizers and venues must operate so large crowds of...

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CFOs Leverage Third-Party Expertise to Navigate Economic Uncertainty
CFOs Leverage Third-Party Expertise to Navigate Economic Uncertainty
December 06, 2024  |  CFO

CFOs of middle-market companies have been increasingly confronted by a growing array of uncertainties in 2024, ranging from macroeconomic conditions to specific business challenges. PYMNTS...

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How Zillennials’ Financial Literacy Drives Their Financial Confidence
How Zillennials’ Financial Literacy Drives Their Financial Confidence
December 05, 2024  |  PYMNTS Data Lab

Zillennials are in their late 20s and early 30s, with many earning lower to middle incomes from entry-level jobs and gig work. These young adults...

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Strategic GenAI Integration Is Unlocking Higher ROI for CMOs
Strategic GenAI Integration Is Unlocking Higher ROI for CMOs
December 04, 2024  |  Artificial Intelligence

Chief marketing officers (CMOs) are going beyond the basics with GenAI to unlock greater value. In October, a record share of CMOs reported very positive...

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Sales, Not Sentiment, Drives Black Friday Turnout
Sales, Not Sentiment, Drives Black Friday Turnout
December 02, 2024  |  PYMNTS Data Lab

Black Friday participation is on the rise. PYMNTS Intelligence data finds that 62% of U.S. consumers made at least one purchase on November 29, representing...

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Interest in Mortgages Rises Among Younger, High-Income Individuals
Interest in Mortgages Rises Among Younger, High-Income Individuals
November 27, 2024  |  Consumer Insights

Contrary to what one might expect, income — rather than age — predicts whether consumers have or are interested in obtaining a mortgage. While common...

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