Grocery giant Lidl France, in collaboration with creative agency Marcel Worldwide, turned to generative artificial intelligence (GenAI) to power a viral marketing campaign. Get the...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. Get the...
Netflix is reportedly about to experiment with placing ads in the middle of its programming. Get the Full Story Complete the form to unlock this...
Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite and in-club solutions that...
Google reportedly said Friday (April 18) that it will appeal a judge’s ruling announced Thursday (April 17) that the company holds an illegal monopoly on...
A federal judge has ruled that Google holds an illegal monopoly on online advertising technology. Get the Full Story Complete the form to unlock this article and...
A federal judge’s landmark ruling Thursday (April 17) found Google guilty of illegally monopolizing the online advertising technology market, marking a pivotal moment in the...
Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. Get the Full Story Complete...
PayPal says it is adding new features to its buy now, pay later (BNPL) offering. Get the Full Story Complete the form to unlock this...