consumer insights

Cash-Strapped Consumers Are Still Buying Small Indulgences

Cash-Strapped Consumers Are Still Buying Small Indulgences
Cash-Strapped Consumers Are Still Buying Small Indulgences
December 14, 2023  |  Retail

There is an economic theory that can be traced back to the Great Depression of the 1930s: the Lipstick Effect, which suggests that even in...

READ MORE >
28% of Loyal Subscribers Would Cancel Due to Excessive Promotional Materials
28% of Loyal Subscribers Would Cancel Due to Excessive Promotional Materials
December 08, 2023  |  Subscriptions

With the subscription market becoming increasingly crowded, merchants need to be aware of the factors that may lead to the cancellation of loyal subscribers. PYMNTS...

READ MORE >
What Electric Vehicles, Impossible Foods and Buy Now, Pay Later Teach Us About Early Adopters
What Electric Vehicles, Impossible Foods and Buy Now, Pay Later Teach Us About Early Adopters
December 04, 2023  |  Consumer Insights

It seemed impossible. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

READ MORE >
Digital Gift Cards Popular as Consumers Balance Giving and Budgeting This Holiday
Digital Gift Cards Popular as Consumers Balance Giving and Budgeting This Holiday
November 23, 2023  |  Consumer Insights

Amid the festive cheer, the holiday season is also accompanied by economic uncertainties and inflationary pressures. Consequently, numerous consumers in the United States are gearing...

READ MORE >
1 in 5 of Consumers Without Paycheck Pressures Still Plan to Finance Holiday Purchases
1 in 5 of Consumers Without Paycheck Pressures Still Plan to Finance Holiday Purchases
November 21, 2023  |  Consumer Finance

As the holidays near, balancing tight budgets with the festive spirit can become a challenge. Which is why traditionally, many consumers turn to credit to...

READ MORE >
45% of Consumers Hardest Hit by Inflation Carry Revolving Credit Card Balances
45% of Consumers Hardest Hit by Inflation Carry Revolving Credit Card Balances
November 17, 2023  |  Consumer Finance

As the impact of rising prices on bill payments becomes more pronounced, U.S. consumers are increasingly relying on credit cards to manage their finances. Cardholders...

READ MORE >
Gen Zs Live With Family to Save Money; Gen Xs as Caregivers
Gen Zs Live With Family to Save Money; Gen Xs as Caregivers
November 16, 2023  |  Consumer Insights

Household composition, particularly the ratio between income earners and household members, is a critical factor in assessing a consumer’s financial stability, especially with the escalating...

READ MORE >
Sentiment Sours as Consumers See Inflation Rising for Years to Come
Sentiment Sours as Consumers See Inflation Rising for Years to Come
November 10, 2023  |  Consumer Insights

Consumers’ expectations on the economy — and particularly inflation — continue to sour. Get the Full Story Complete the form to unlock this article and...

READ MORE >
Gen X Leads Mobile Adoption for Grocery Purchases
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023  |  Consumer Insights

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used...

READ MORE >