consumer insights

Why Millennials Love Subscriptions

Why Millennials Love Subscriptions
Why Millennials Love Subscriptions
May 11, 2017  |  Vantiv

When it comes to buying subscriptions, there is something of a generation gap emerging — at least when it comes to products, according to the latest...

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What Post-Millennials Like
What Post-Millennials Like
April 27, 2017  |  Retail

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values,...

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Gen Z Goes Phys-igtal
Gen Z Goes Phys-igtal
April 25, 2017  |  Data Drivers

Think the youngest generation lives to live online? Think again. Generation Z swells with in store shoppers – to the point where 98 percent of...

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ThredUP And The Resale Retail Revolution
ThredUP And The Resale Retail Revolution
April 14, 2017  |  Retail

Resale retail is a rapidly exploding business — particularly if one happens to be in the business of reselling clothes. According to thredUP’s most recent resale...

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Baby Boomers vs. Millennials: Varying Degrees of Television Consumption
Baby Boomers vs. Millennials: Varying Degrees of Television Consumption
April 04, 2017  |  Retail

It can be argued that one of the best parts about the online world is the ability to look up old episodes of favorite television...

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Consumer Confidence Surges As Americans Are Hopeful For Tax Reform, Stimulus
Consumer Confidence Surges As Americans Are Hopeful For Tax Reform, Stimulus
March 30, 2017  |  Consumer Insights

A new report by The Conference Board, an economic research firm, has found that consumer sentiment surged this month to its highest level since December...

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The Cargo Short Debate And The Future Of Men’s Fashion
The Cargo Short Debate And The Future Of Men’s Fashion
August 08, 2016  |  Consumer Insights

In the world of Instagram posts and Twitter updates every five seconds, plenty of people consider themselves fashionistas, regardless of their actual experience in the fashion...

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The Tightrope Walk Of Leveraging Politics For Profit
The Tightrope Walk Of Leveraging Politics For Profit
August 05, 2016  |  Consumer Insights

Political opinions are like dreams. Everybody has them, but they shouldn’t be talked about in public unless specifically requested. Get the Full Story Complete the...

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How To Lose Subscription Revenue — And How To Get It Back
How To Lose Subscription Revenue — And How To Get It Back
August 02, 2016  |  Consumer Insights

It doesn’t matter if they sell snacks, cosmetics or a collection of nerdy knick-knacks – subscription retail programs have taken the market by storm. There’s not a retailer out...

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