loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

OpenTable and Visa Launch Restaurant Reservation Partnership

OpenTable and Visa Launch Restaurant Reservation Partnership
OpenTable and Visa Launch Restaurant Reservation Partnership
July 16, 2024  |  Partnerships

Restaurant tech company OpenTable says it has launched a collaboration with Visa. Get the Full Story Complete the form to unlock this article and enjoy...

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5 Metrics to Elevate Your Loyalty Program
5 Metrics to Elevate Your Loyalty Program
July 04, 2024  |  Loyalty & Rewards

Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among...

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Six Flags Launches Roblox Metaverse Experience With Rewards Program
Six Flags Launches Roblox Metaverse Experience With Rewards Program
June 28, 2024  |  Metaverse

Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. Get the Full Story...

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Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
June 20, 2024  |  Earnings

With ongoing financial challenges affecting consumers very differently depending on their financial standing, Kroger is seeing its initiative to improve its private-label offerings prove key...

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Starbucks and Marriott Team on Loyalty Rewards
Starbucks and Marriott Team on Loyalty Rewards
June 18, 2024  |  Loyalty & Rewards

Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. Get the Full Story Complete the form to unlock this article and...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Get the Full...

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High-Income Shoppers Seek Store-Specific Card-Linked Rewards  
High-Income Shoppers Seek Store-Specific Card-Linked Rewards  
June 04, 2024  |  Loyalty & Rewards

For shoppers with the most cash to burn, PYMNTS Intelligence data reveal, store-specific card-linked rewards go the longest way toward driving spending. Get the Full...

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Money Magic: How Data-Driven Rewards Are Transforming Digital Payments
Money Magic: How Data-Driven Rewards Are Transforming Digital Payments
June 03, 2024  |  Loyalty & Rewards

A payment is never just a payment. Increasingly, it is a gateway into a lifelong customer relationship. Get the Full Story Complete the form to...

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Nordstrom Sees Exclusive Events Drive Luxury Shoppers’ Loyalty
Nordstrom Sees Exclusive Events Drive Luxury Shoppers’ Loyalty
May 30, 2024  |  Earnings

As retailers look for ways to boost sales with their most loyal customers, Nordstrom is finding that supplementing its digital loyalty program with in-person events...

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