loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Get the Full...

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High-Income Shoppers Seek Store-Specific Card-Linked Rewards  
High-Income Shoppers Seek Store-Specific Card-Linked Rewards  
June 04, 2024  |  Loyalty & Rewards

For shoppers with the most cash to burn, PYMNTS Intelligence data reveal, store-specific card-linked rewards go the longest way toward driving spending. Get the Full...

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Money Magic: How Data-Driven Rewards Are Transforming Digital Payments
Money Magic: How Data-Driven Rewards Are Transforming Digital Payments
June 03, 2024  |  Loyalty & Rewards

A payment is never just a payment. Increasingly, it is a gateway into a lifelong customer relationship. Get the Full Story Complete the form to...

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Nordstrom Sees Exclusive Events Drive Luxury Shoppers’ Loyalty
Nordstrom Sees Exclusive Events Drive Luxury Shoppers’ Loyalty
May 30, 2024  |  Earnings

As retailers look for ways to boost sales with their most loyal customers, Nordstrom is finding that supplementing its digital loyalty program with in-person events...

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New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
May 10, 2024  |  Travel Payments

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. Get the Full Story...

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Sezzle Offers Rewards for On-Time BNPL Payments
Sezzle Offers Rewards for On-Time BNPL Payments
May 01, 2024  |  BNPL

Payments platform Sezzle wants to reward users to stay on top of their bills.  Get the Full Story Complete the form to unlock this article and...

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Real Madrid, Ouro Deal Nets Big Wins in Financial Innovation
Real Madrid, Ouro Deal Nets Big Wins in Financial Innovation
April 26, 2024  |  Partnerships

In today’s digital age, the combination of innovative financial products and a loyal, international fanbase holds the potential for significant market disruption. Get the Full...

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Albertsons: Digital Rewards Keep Shoppers Spending
Albertsons: Digital Rewards Keep Shoppers Spending
April 22, 2024  |  Earnings

As ongoing financial challenges have grocery shoppers more cautious about their purchasing, many are seeking out digital rewards.  Get the Full Story Complete the form...

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