loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
May 10, 2024  |  Travel Payments

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. Get the Full Story...

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Sezzle Offers Rewards for On-Time BNPL Payments
Sezzle Offers Rewards for On-Time BNPL Payments
May 01, 2024  |  BNPL

Payments platform Sezzle wants to reward users to stay on top of their bills.  Get the Full Story Complete the form to unlock this article and...

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Real Madrid, Ouro Deal Nets Big Wins in Financial Innovation
Real Madrid, Ouro Deal Nets Big Wins in Financial Innovation
April 26, 2024  |  Partnerships

In today’s digital age, the combination of innovative financial products and a loyal, international fanbase holds the potential for significant market disruption. Get the Full...

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Albertsons: Digital Rewards Keep Shoppers Spending
Albertsons: Digital Rewards Keep Shoppers Spending
April 22, 2024  |  Earnings

As ongoing financial challenges have grocery shoppers more cautious about their purchasing, many are seeking out digital rewards.  Get the Full Story Complete the form...

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JCPenney Launches Rewards and Credit Program
JCPenney Launches Rewards and Credit Program
April 17, 2024  |  Loyalty & Rewards

JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. Get the Full Story Complete the form to unlock this article...

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Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
March 31, 2024  |  Artificial Intelligence

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to...

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41% of U.S. Shoppers Demand Digital Rewards
41% of U.S. Shoppers Demand Digital Rewards
March 29, 2024  |  Loyalty & Rewards

As retailers look to meet consumers’ digital expectations, PYMNTS Intelligence research reveals, loyalty rewards can go a long way.  Get the Full Story Complete the...

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Walmart and Amazon Compete for Deal-Seeking Electronics Customers
Walmart and Amazon Compete for Deal-Seeking Electronics Customers
March 22, 2024  |  Retail

Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. Get...

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