The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...
The B2B landscape is a complex and multifaceted, but above all, it is incredibly valuable. There are trillions of dollars in play — representing a...
To maintain the loyalty of retail subscriptions’ best customers, PYMNTS Intelligence findings show, it is essential to maintain a light touch. Get the Full Story...
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. Get the Full Story Complete the form to unlock this article...
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PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Get the Full Story Complete the form...
Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...