marketing

Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

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Chargeback Automation Is An Opportunity For Scale
Chargeback Automation Is An Opportunity For Scale
March 15, 2018  |  Startup Check-In

Businesses that hope to make 2018 a big growth year must start by asking themselves: “Which of my business operations are non-scalable?” Those are the...

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Who’ll Win When Facebook Advertisers Flee?
Who’ll Win When Facebook Advertisers Flee?
March 05, 2018  |  eCommerce

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital...

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Cardlytics Appoints Two Executive Hires
Cardlytics Appoints Two Executive Hires
March 02, 2018  |  Personnel

To help expand its advertiser relationships and assist financial institutions with their loyalty programs, Cardlytics has appointed two new executives. Randall Beard will become group president,...

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Facebook To Confirm Political Ad Buyers Via Snail Mail
Facebook To Confirm Political Ad Buyers Via Snail Mail
February 19, 2018  |  Facebook

Anyone wanting to purchase an election-related advertisement on Facebook’s U.S.-based social media platform will now get a postcard in the mail to verify their identity....

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Why Retail Wishes Every Year Could Be The Year Of The Dog
Why Retail Wishes Every Year Could Be The Year Of The Dog
February 17, 2018  |  Merchant Innovation

Yesterday marked the beginning of the Chinese New Year, and this year it’s the Year of the Dog. Get the Full Story Complete the form to unlock...

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Shping Incentivizes Consumer Engagement With Brands For Digital Coins
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
February 16, 2018  |  Retail

To research a product, potential customers may turn to Google. But finding product information can be a bit of a cumbersome process. Consumers may have...

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Mastercard Partners With Soccer Player Pele For Priceless Campaign
Mastercard Partners With Soccer Player Pele For Priceless Campaign
February 13, 2018  |  Mastercard

Mastercard wants to “Start Something Priceless” for UEFA Champions League fans through a partnership with famed Brazilian soccer player Pelé. Get the Full Story Complete the...

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Staying Original In A World Full Of Imitators
Staying Original In A World Full Of Imitators
February 12, 2018  |  Retail

When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...

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