Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

79% of Millennials and Gen Z Turn to Social Media for Financial Advice
79% of Millennials and Gen Z Turn to Social Media for Financial Advice
October 14, 2024  |  Consumer Finance

Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. Get the...

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Candescent’s Brown: Credit Unions Need Human Touch to Attract Gen Z
Candescent’s Brown: Credit Unions Need Human Touch to Attract Gen Z
October 09, 2024  |  Banking

For all banks — but especially for small banks and credit unions — capturing the hearts, minds and wallet share of younger generations is more...

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52% of Gen Z and Millennial Consumers Say They Might Give Community Banks a Try
52% of Gen Z and Millennial Consumers Say They Might Give Community Banks a Try
October 02, 2024  |  Credit Unions

As digital banking transforms the financial landscape, community banks and credit unions (CUs) are poised to capture Generation Z and millennials. Get the Full Story...

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39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
September 30, 2024  |  BNPL

Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance...

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60% of Millennials Primarily Use Mobile Banking Apps
60% of Millennials Primarily Use Mobile Banking Apps
September 16, 2024  |  Digital Banking

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. Get the Full Story Complete the form to...

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85% Of Gen Z Prefers Digital Payments to Cash
85% Of Gen Z Prefers Digital Payments to Cash
September 13, 2024  |  Digital Payments

The financial sector is at a pivotal moment, driven by a shift in consumer preferences and technological advancements. Get the Full Story Complete the form...

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TikTok Turns the Grocery Store Into a Vacation Destination
TikTok Turns the Grocery Store Into a Vacation Destination
September 07, 2024  |  Retail

As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination. Get...

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53% of Consumers Say They’re Wary of GenAI
53% of Consumers Say They’re Wary of GenAI
September 03, 2024  |  Artificial Intelligence

As generative artificial intelligence begins to make its way into more parts of consumers’ daily lives, many are skeptical of the technology. Get the Full...

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As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Get the Full Story Complete...

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