social commerce

Report: Walmart May Boost Use of Influencers to Promote Products
Report: Walmart May Boost Use of Influencers to Promote Products
August 18, 2022  |  Retail

Walmart may be looking at increasing its use of social media influencers to promote its own products and those of its third-party sellers, having filed...

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Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
August 12, 2022  |  Earnings

Social commerce marketplace Poshmark said growing demand from budget-minded consumers at both ends of the economic spectrum drove a 14% increase in its customer base...

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Google Rolls out Tweaks to Make YouTube, Search More Shoppable
Google Rolls out Tweaks to Make YouTube, Search More Shoppable
July 27, 2022  |  Google

Continuing the transformation of its massive commerce product suite, Google is quietly introducing new features to build a better buying experience. Get the Full Story...

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Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
July 25, 2022  |  Retail

In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...

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Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
July 25, 2022  |  Commerce

When Pinterest CEO Ben Silbermann shifted to an executive chairman role in June, bringing in Google’s Bill Ready as CEO, it left little doubt about...

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Meta to Support Small Businesses via Online, In-Person Programs
Meta to Support Small Businesses via Online, In-Person Programs
July 21, 2022  |  SMBs

Facebook parent Meta is launching Small Business Studios, an initiative designed to support small businesses with virtual and in-person programs. Get the Full Story Complete...

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Shrinkflation on the Menu Sparks Unsavory Yelp Reviews
Shrinkflation on the Menu Sparks Unsavory Yelp Reviews
July 20, 2022  |  Economy

Reviewers on Yelp have a bitter taste in their mouths and are taking to the social site as meal sizes shrink amid rising costs for everything and...

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High Fashion Meets High Tech as Creator-Influencers Perfect the Art of Online Conversion
High Fashion Meets High Tech as Creator-Influencers Perfect the Art of Online Conversion
July 20, 2022  |  Social Commerce

What is Fashion Week if not the epitome of influencer marketing? Such is the draw of the personalities who design looks we love, and those...

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Shopify Teams With YouTube for Shopping Features
Shopify Teams With YouTube for Shopping Features
July 19, 2022  |  Social Commerce

Shopify and YouTube are teaming up to offer new shopping functions that will enable creators and merchants to feature products for sale via livestreams, videos...

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