Today In Data: Striking A Balance Between Convenience And Security
Keeping consumers happy enough to make them loyal customers is no easy task, particularly as the list of things they are looking for in a commerce experience is ever-growing. They want novelty in how they travel, in how they pay and in how they shop – particularly if those novel offerings bring a smoother, more friction-free experience. At the same time, consumers also want a guarantee of security and a belief that their entire digital identity isn’t going to end up for sale on the dark web. The needle to thread is an experience that allows legitimate consumers to sail through, while at the same time locking fraudsters out at the front door.
Data
