New Approaches To Shopping And Branding Amid The Coronavirus

Shopping And Branding Amid The Coronavirus

The coronavirus pandemic is changing daily life in the United States, as American consumers modify the way they shop to avoid contracting the virus. The average consumer, for instance, is grocery shopping much less frequently than before the crisis. And in retail, brand attributes are gaining even more importance during the pandemic as retailers communicate with shoppers, employees and landlords. All this, Today in Data.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Today in DataData:

     3,200: Number of new COVID-19 cases John Hopkins reported between March 6 and March 17.

    94%: Share of U.S. consumers who say they are afraid for the future.

    60.5%: Portion of baby boomers and seniors who are “very” or “extremely” worried about COVID-19.

    32%: Share of Americans who are likely to spend more online shopping then they typically do.

    Advertisement: Scroll to Continue

    28%: Portion of Americans who are likely to spend more on grocery delivery within the next three months.