The omicron variant of the COVID-19 pandemic could cause holiday shoppers to think differently. Plus, the reality of the metaverse for smaller brands is closer than ever thanks to augmented reality software, and retailers know they need to do more to bring holiday shoppers back to their stores after they’ve gotten used to the convenience of shopping online.
Data:
27%; 22%: Share of Black Friday consumers who shopped online and in-person, respectively
35%: Share of U.S. consumers who did not make any Black Friday purchases.
45%: Portion of Black Friday shoppers who spent more this year than in 2020.
15: Number of pre-paid cards the average consumer is expected to purchase this holiday season.
94%; 40%: Increase in conversion rate and decrease in return rate, respectively, due to augmented reality.
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