Big entertainment brands are growing their subscription offerings in hopes of creating engaging relationships with their customers. AMC Theatres’ Stubs loyalty program, which has a subscription tier called AMC Stubs A-List that offers consumers up to three movies a week for a monthly fee, now...
MoviePass, as regular readers know, has fallen on rather rough times. The subscription service was designed to disrupt the industry: Instead of paying $9, $10 or even $13 or $14 to go to a movie, the theater customer of the future would instead subscribe to...
