Barbie news and trends

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
Retail // March 12, 2024

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Mattel Targets D2C Opportunity as Barbie Fever Supercharges Doll Sales
Earnings // February 07, 2024

It has been a good year for Mattel, and the toy giant is looking to capitalize on the recent surge in enthusiasm to drive digital and direct-to-consumer (D2C) sales. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
Retail // December 30, 2023

A few years ago, many consumers focused on enhancing their beauty routines, setting up home offices, and engaging in at-home fitness activities, with companies like Mirror, Peloton and Tonal gaining popularity due to the pandemic. Get the Full Story Complete the form to unlock this...

Gap Charts Course Back to Pop Culture Roots for Shopper Reconnection
Retail // November 16, 2023

Gap says it’s ready to compete. That’s the latest from Richard Dickson, Gap’s newest president and chief executive officer, who held the retailer’s latest quarterly earnings call on Thursday (Nov. 16).    Get the Full Story Complete the form to unlock this article and enjoy...

Quick Reads
‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend

July 23, 2023
“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Mattel Holiday Sales Driven By Name Brands

December 24, 2019
With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big...

Mattel Readies Hello Barbie Hologram For Late Summer Launch

February 20, 2017
Since she was first introduced in 1959, Barbie has had many incarnations, including stints as an astronaut, a rapper and the president of the United States. And now, at age...