Marketing Technology news and trends

AR Growth Fueled By Chinese Investments
Innovation // October 05, 2018

One of the new realities of augmented reality is this: the technology is attracting more investment from China than from sources in North America. This trend happens as activity around AR heats up, with major players in the digital economy apparently positioning themselves to profit...

Bread Snags $60M For Omnichannel Retail Payments
Investments // September 19, 2018

FinTech startup Bread announced that it has completed a $60 million round of equity financing. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Personalization Not Tried And True By Retailers
Retail // January 18, 2017

Personalization is a trendy thing these days. Fendi is making a line of pompoms to add to bags customers already own. Wine can be hand-selected for people, and cigars — complete with personalized cigar bands — have even become unique. And the most individual thing that everyone...

The Toys Are Listening (And Marketing)
Controversial // November 23, 2015

Toys talking to kids? Not really a new thing. Toys taking information that kids speak to them, uploading it to a database and using that information to sell additional products to the child? That’s pretty new this holiday season -- and it’s a potential ethical...

Interviews & Exclusives
Dunkin’ Taps HubKonnect’s AI as QSRs Get Hyper-Specific With Marketing

June 06, 2023
As restaurants compete to take advantage of new digital capabilities as quickly and effectively as possible, Dunkin’ is leveraging artificial intelligence (AI) to optimize stores’ performance on a unit-to-unit basis. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Quick Reads
Bread Snags $60M For Omnichannel Retail Payments

September 19, 2018
FinTech startup Bread announced that it has completed a $60 million round of equity financing. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Personalization Not Tried And True By Retailers

January 18, 2017
Personalization is a trendy thing these days. Fendi is making a line of pompoms to add to bags customers already own. Wine can be hand-selected for people, and cigars — complete...