Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up to as retention moves to the forefront of subscription strategies. Get the Full Story Complete...
January 06, 2025
Digital marketplaces are becoming an important growth channel in retail, as global sales were projected to reach $3.8 trillion last year. To succeed in this environment, brands must adopt the right strategies to leverage these platforms’ unique advantages. One trend is the rise of hybrid marketplace models, where platforms like Amazon sell both directly and […]
March 30, 2023
Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up...
