FedEx said it will begin offering enterprise shippers access to new artificial intelligence-powered tools designed to improve post-purchase experiences, as businesses seek to strengthen customer engagement and operational efficiency after checkout. The expanded digital suite includes FedEx Tracking+ and FedEx Returns+, white-labeled solutions that can...
Legacy brands are finding new audiences in places once reserved for play. Kiehl’s discovered an unexpected growth channel in Fortnite, where its first skincare-gaming campaign reached more than 1.6 million players and lifted sunscreen sales 40%, showing how immersive experiences are becoming the next frontier...
Artificial intelligence is playing an increasingly central role in shaping how companies engage with customers, but many of the most impactful innovations are designed to operate quietly in the background. That was the key message from a panel discussion at the VivaTech 2025 conference in...
Petco is working to enhance the omnichannel capabilities and digital experience it offers customers as part of “Phase 2” of its effort to reinvent its brand and position itself to regain market share. The pet health and wellness chain began this phased process six months...
March 21, 2025
The battle for credit cardholder loyalty is being waged not just on the traditional fields of points and miles, but on the more personalized terrain of relevant and easily accessible benefits. A new report, “Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement,” a collaboration between PYMNTS Intelligence and Banyan, delves into the evolving […]
February 17, 2025
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason, then, that they don’t all...
January 29, 2025
As escalating costs strain household budgets, PYMNTS Intelligence’s latest paycheck-to-paycheck study, “New Reality Check: The Paycheck-to-Paycheck Report: Struggling Consumers Go to Short-Term Strategies to Manage Higher Expenses,” reveals that 78%...
January 29, 2025
You’ve heard of the digital divide. When it comes to generative artificial intelligence (GenAI), there’s also an ROI divide. A recent PYMNTS report, “Generative AI’s ROI Divide: How Leading Industries...
October 20, 2026
Salesforce says it will pay $5.6 billion to acquire customer engagement platform Braze. “Every interaction is an opportunity to wow your customers,” Patrick Stokes, president of applications and marketing at Salesforce, said in a news release announcing the planned acquisition Tuesday (Oct. 20). “Most of that wow comes from knowing your customer, and responding at […]
February 02, 2026
FedEx said it will begin offering enterprise shippers access to new artificial intelligence-powered tools designed to improve post-purchase experiences, as businesses seek to strengthen customer engagement and operational efficiency after...
March 26, 2025
Petco is working to enhance the omnichannel capabilities and digital experience it offers customers as part of “Phase 2” of its effort to reinvent its brand and position itself to...
June 12, 2024
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital experiences that deepen customer connections...
