Customer Loyalty news and trends

Beyond Flat Fees: The Rise of Hybrid Subscription Models
Subscription Commerce // February 13, 2025

New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no...

Life Time Expands Digital Fitness Offerings to Deepen Customer Engagement
Fitness // February 03, 2025

In the age of digital transformation, Life Time seeks to strengthen its customer loyalty and engagement through a major expansion of its digital fitness offerings. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Is Rent the Runway Struggling or Strategically Recalibrating? 
Retail // January 11, 2024

Rent the Runway, a fashion rental company, has undergone adjustments, including a 10% reduction in its corporate workforce. However, the question arises: Is this indicative of a struggling company, or is it merely a recalibration? Get the Full Story Complete the form to unlock this...

More Than Half of Consumers Say Personalized Offers Miss the Mark
Retail // December 29, 2023

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide a competitive edge and foster customer loyalty, the art of effectively crafting and distributing them...

Interviews & Exclusives
How Instant Payouts Become Loyalty’s Secret Weapon

September 15, 2025
They came for the speed, but they stayed for the habit. In “Beyond Speed: The Case for Instant Payout Adoption and Stickiness,” PYMNTS Intelligence, in collaboration with Ingo Payments, reveals a hidden behavioral shift reshaping how United States consumers interact with disbursements. In a world obsessed with real-time everything, this report uncovers how instant payments […]

Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as...

More Than Half of Consumers Say Personalized Offers Miss the Mark

December 29, 2023
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide...

Retailers Employ Freebie Model to Reduce Returns 

September 21, 2023
From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns.   Get the Full Story Complete the form to unlock this article and...

Quick Reads
Paytronix Closes $10M Funding Deal Led By Great Hill

April 28, 2020
Customer loyalty and FinTech Paytronix has secured $10 million in new funding led by Great Hill Partners and the company’s Co-founders Matt d’Arbeloff and Andrew Robbins. The new funds will help the firm service its restaurant, convenience store and grocery clients as the coronavirus pandemic continues to upend business. Get the Full Story Complete the […]

Uber Rolls Out New Four-Tier Loyalty Program

November 14, 2018
Uber, the ride-hailing company, announced on Wednesday (Nov. 14) Uber Rewards, a new loyalty program that lets customers earn every time they use Uber or Uber Eats. Get the Full...

Study Finds New Store Openings Lead To Boost In Online Traffic

October 16, 2018
A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic. Get the Full Story Complete the form to unlock this...

Starbucks Boosts Rewards Program To Include More Products

May 05, 2017
Starbucks Corp announced that it is expanding its loyalty rewards program at grocery stores to include more products in an effort to win more customers in the United States. Get...