Beverage brands are getting in the experiential retail spirit by crafting new spaces dedicated to encouraging libation aficionados to try out their products. Diageo’s Johnnie Walker, for instance, has set up a space dedicated to its whiskey not too far from Scotland over in Madrid,...
To bring a beer tour and tasting experience to its customers, Guinness has opened a $90 million brewery in Maryland. The location is the company’s first new brewery in 60 years, CNBC reported. The brewery, which is located just outside of Baltimore, may bring in 300,000 visitors...
You’ll never guess which day of the year is the biggest day of sales for Guinness. Just kidding; you can very much guess it (it’s also up there in the title). On St. Patrick’s Day yesterday (March 17), PJ Media used the occasion to explore...
August 15, 2018
To bring a beer tour and tasting experience to its customers, Guinness has opened a $90 million brewery in Maryland. The location is the company’s first new brewery in 60 years, CNBC reported. The brewery, which is located just outside of Baltimore, may bring in 300,000 visitors a year to its facilities, which are said to include […]
March 18, 2016
You’ll never guess which day of the year is the biggest day of sales for Guinness. Just kidding; you can very much guess it (it’s also up there in the...
