Levi Strauss news and trends

Resilient but Restrained: Q3 Data Shows Consumers Tightening the Belt
Consumer Insights // October 10, 2025

Earnings season is dawning for the third quarter, and the first corporate scorecards from Delta Air Lines, Levi Strauss and PepsiCo revealed a consumer who is still spending—but with discernment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
Retail // April 08, 2025

Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
Retail // January 29, 2025

Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the fourth quarter. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Paris Olympics Draws 18% More Sponsor Spending Than 2021
Retail // July 12, 2024

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Interviews & Exclusives
Resilient but Restrained: Q3 Data Shows Consumers Tightening the Belt

October 10, 2025
Earnings season is dawning for the third quarter, and the first corporate scorecards from Delta Air Lines, Levi Strauss and PepsiCo revealed a consumer who is still spending—but with discernment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

The Digital Transformation of Levi Strauss in Latin America

September 16, 2022
The digital shift is undeniable in many parts of Latin America that are among the most connected economies on the planet, but the cultures of this continent are famed for...

Quick Reads
Levi Strauss Taps Microsoft to Build ‘AI Superagent’ for Operations

November 17, 2025
Levi Strauss & Co. is partnering with Microsoft to build an enterprise superagent designed to unify employee support, streamline retail operations and modernize the company’s data backbone. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue

April 08, 2025
Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. Get the Full Story...

Paris Olympics Draws 18% More Sponsor Spending Than 2021

July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to unlock this article and enjoy...

Levi’s Finds D2C Business Provides Greater Consumer Trend Insights

April 22, 2024
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...