Levis news and trends

eCommerce Leads Levi’s D2C Growth as Online Shoppers Splurge
Earnings // June 26, 2024

Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
Retail // April 03, 2024

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
Retail // April 01, 2024

As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct resale platforms. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Levi’s Direct-to-Consumer Bet Sparks Job Cuts
Retail // January 25, 2024

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy in October.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Interviews & Exclusives
Amazon Innovates on Alexa and ‘Hauls’ in a New Shopping Experience

November 15, 2024
With a nod to digital engagement and the fast-approaching holiday shopping season, Levi’s launched the Levi’s Jeans Fit Guide in Germany, using Amazon Alexa technology to help shoppers find the right style and size without trying on jeans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to […]

Quick Reads
Consumers on Weight Loss Drugs Expected to Spend Double on New Clothes After Losses

December 03, 2023
The rising popularity of certain weight loss drugs might end up helping apparel makers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Levi’s NextGen Concept Will Lead Store Openings

October 07, 2022
Levi’s says it continues to see success with its smaller “NextGen” stores, so much so that they’ll account for nearly all of the 100 locations the denim maker plans to...

AI Algorithms Kick up Levi’s Revenue

December 17, 2021
Levi Strauss & Co.’s Chief Strategy and AI Officer Katia Walsh on Friday (Dec. 17) noted that its Google Cloud-based data collection portal, which uses artificial intelligence (AI) and includes...

Levi’s, Hilfiger Test New Shopping Mediums

October 11, 2020
If your web search for Levi’s or Tommy Hilfiger turns up a result that look a lot like a QVC show, don’t assume you were misled or clicked an errant...